Aldona Armstrong, Commercial Solutions Lead, Immunology at UCB, gives insights into patient advocacy initiatives, working with key opinion leaders, and ways to implement specialty marketing approaches
S12 E02 Patient Centric Approaches to Marketing
S12 E02 Patient Centric Approaches to…
S12 E02 Patient Centric Approaches to Marketing
Aldona Armstrong, Commercial Solutions Lead, Immunology at UCB, gives insights into patient advocacy initiatives, working with key opinion leaders, and ways to implement specialty marketing approaches