S12 E02 Patient Centric Approaches to Marketing
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S12 E02 Patient Centric Approaches to Marketing
Aldona Armstrong, Commercial Solutions Lead, Immunology at UCB, gives insights into patient advocacy initiatives, working with key opinion leaders, and ways to implement specialty marketing approaches
Transcript
National Pharmaceutical Congress (NPC) Podcast
Created in response to industry requests, NPC Podcast hosts Jim Shea, Mark McElwain and Mitch Shannon interview an esteemed series of guests with pertinent questions about the pharma industry.
Created in response to industry requests, NPC Podcast hosts Jim Shea, Mark McElwain and Mitch Shannon interview an esteemed series of guests with pertinent questions about the pharma industry.Listen on
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Jeremy Visser
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S12 E02 Patient Centric Approaches to Marketing