Direct-to-consumer Rx ads: A useful tactic in the age of Covid?
healthbiz.substack.com
Strategists think the time may be right for Canada's Rx companies to take their messages straight to patients. Aspen's Mike Egli and PAAB's Patrick Massad comment (and we'd like your views, too)
Direct-to-consumer Rx ads: A useful tactic in the age of Covid?
Direct-to-consumer Rx ads: A useful tactic in…
Direct-to-consumer Rx ads: A useful tactic in the age of Covid?
Strategists think the time may be right for Canada's Rx companies to take their messages straight to patients. Aspen's Mike Egli and PAAB's Patrick Massad comment (and we'd like your views, too)