In our sixth episode, our host Peter Brenders talks with Mike Egli, General Manager of Aspen Pharmacare Canada Inc., and Patrick Massad, Commissioner of the Pharmaceutical Advertising Advisory Board (PAAB), about digital marketing to doctors and direct to consumer (DTC) advertising in Canada.
S01 E06 DTC and New Messaging Methods for Pharma in Canada
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S01 E06 DTC and New Messaging Methods for Pharma in Canada
National Pharmaceutical Congress (NPC) Podcast
Created in response to industry requests, NPC Podcast hosts Jim Shea, Mark McElwain and Mitch Shannon interview an esteemed series of guests with pertinent questions about the pharma industry.
Created in response to industry requests, NPC Podcast hosts Jim Shea, Mark McElwain and Mitch Shannon interview an esteemed series of guests with pertinent questions about the pharma industry.Listen on
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S01 E06 DTC and New Messaging Methods for Pharma in Canada